Statement-making shades of purple eye shadow—ranging from blackberry to passionflower—are not just appropriate for Mardi Gras. You can (and should) rock them year-round to bring out green, hazel or brown eyes. How to wear purple eye shadow? Anyone can, especially if you blend it with other colors that flatter your face (think warm gold or smoky grey). If you’re olive-skinned, deep grape shadow applied to the crease will instantly update your look. Fair ladies can opt for a touch of lavender or a sugary plum on the lids for a subtle burst of color. No matter what your skin tone, sex up your purple eye shadow with a bit of berry colored liquid liner or mascara (it offers all the drama of black but the color counteracts redness in the eye, making the whites appear brighter). Try on lilac contact lenses by uploading a photo to Taaz .