How cool is H&M? So cool that they are able to have Oscar winner Sofia Coppola direct an advertising video promoting Marni's collaboration for a collection debuting March 8th. The collection is very print heavy - tribal prints and mod polka dots - and the video itself evokes the ethereal feel from one of Coppola's most popular films, The Virgin Suicides. While the H&M collection might not be for everyone, the beauty of celebrity designers crafting affordable lines is to allow us all to expose ourselves to different elements and inspirations of fashion.
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