Josie Maran's Makeup Tricks

How to do your makeup like Josie Maran

Cultivating natural beauty like model Josie Maran is a cinch thanks to her eponymous cosmetics line, which aims to play up your features with universally flattering colors and organic ingredients. Tape this photo to your bathroom mirror and follow these tips to achieve pretty Josie Maran makeup or try it on in our virtual makeup studio.

To look like Josie Maran, go for a pretty, almost-nude lipstick. Apply a touch of shimmery white highlighter (shimmery white eye shadow will do) to the center of the lower lip for a shimmery effect that's not sticky. Layer with lightweight gloss. In this photo, Josie is wearing the Daring plumping gloss from her own line, which imparts a natural pink glow.

Josie Maran’s blush is barely noticeable, but energizes her complexion. Shown here? Sunrise, a weightless cream blush that imparts a sheer wash of color with a velvety, airbrushed finish. Tap color onto the apples of your cheeks using your fingertips and blend it upward and outward toward the temples for a perfect, Josie-inspired flush.

Curl your eyelashes and line your eyes with a velvety-soft kohl eyeliner pencil. Smudging it with a Q-Tip will give the color a soft, uncontrived look. Taupe eye shadow, applied allover the lid, offers the finishing touch on this Josie Maran makeup look. --Stephanie Simons

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